Novomatic Slot Provider

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About

Novomatic, founded in 1980 in Austria, has grown to become one of the world's leading companies in the gaming industry. Originally focusing on physical slot machines, Novomatic later expanded its activities into the online casino area. With a history of innovation and expansion, the company has established itself in both physical casino equipment and digital gaming solutions. Novomatic's success has been built on continuous product development and the ability to adapt to rapidly changing market conditions.

Novomatic's games are recognised and appreciated worldwide in physical brick-and-mortar casinos. By the early 2000s, the company had expanded significantly, forming a huge conglomerate. One of its key strategies was to exploit the rapidly growing online casino market. In 2010, Novomatic made a significant move by acquiring Greentube, which had been producing digital games since 1997. Greentube's expertise enabled Novomatic to effectively expand its production into online casino games.

Novomatic, known internationally, operates around 2,000 casinos and gaming venues around the world in around 50 countries, many of which operate under the well-known Admiral Casino brand. The company also provides online casino services and manufactures a range of gaming machines and other technological solutions for the gaming industry. In 2021, Novomatic employed around 21 000 people and had annual revenues of around €1.8 billion.

Games

Novomatic is known for many of its popular games, including Book of Ra, Lucky Lady's Charm and Sizzling Hot. These games have gained popularity thanks to their exciting themes, high-quality graphics and attractive game features.

Book of Ra

Released in 2005, Novomatic's Book of Ra has grown into a classic in the world of slot machines. The game takes players on an adventure to ancient Egypt, a land full of mystery and treasure. The game's popularity over 15 years has been built on its exciting Egyptian theme and enticing bonus features that keep drawing players back to try their luck. “Book of Ra has therefore remained one of the most popular slot games in many online and brick-and-mortar casinos.

The symbols in Book of Ra include a pharaoh, a statue of an Egyptian goddess, a pill-popper and an explorer, as well as the traditional deck of 10, J, Q, K and A. The scatter symbol is the golden book.

Bonus features include the familiar double feature and free spins. In the Double Feature, players can try to double their winnings by guessing the colour of the turned playing card. A wrong guess will result in a loss of winnings. Free spins are triggered by three scatter symbols, awarding 10 free spins. During the spins, one symbol is randomly selected to expand, which can lead to significant wins.

Book of Ra has played a major role in Novomatic's success and has become iconic for example for how simple game mechanics combined with an attractive theme can create an irresistible gaming experience. Its popularity has led to several sequels and variants, such as Book of Ra Deluxe and Book of Ra 6.

Lucky Lady’s Charm

Lucky Lady's Charm is a popular slot developed by Novomatic, which has established itself as one of the icons of the casino world. At the heart of the game is a lucky theme, attractively executed both in terms of graphics and soundscape.

The game's graphics are colourful and charming, with a variety of lucky symbols including four-leaf clovers, horseshoes, golden coins and ladybugs. One of the most important symbols in the game is Lucky Lady's own symbol, which acts as a wild. This symbol can substitute for other symbols in winning combinations and doubles the payouts it participates in. The scatter symbol is the magic ball, and when a player lands three or more of these symbols, the free spins feature is triggered.

The Free Spins feature is a key special feature of the game. When a player gets three or more scatter symbols, they can enjoy 15 free spins. During these spins, all wins are tripled, bringing extra excitement to the game and the potential for significant wins.

Awards

Novomatic is a multiple winner at the Global Gaming Awards. They have been recognised in categories such as “Best Slot Machine Manufacturer” and “Best Table Game Manufacturer“.

Novomatic has been awarded “Casino Supplier of the Year” at various events.

Novomatic has also been recognised by the EGR B2B Awards for its excellence as a gaming supplier.